DTCH vibe is a new, trendy street-fashion brand seeking to conquer the Dutch market with an extensive social campaign. This campaign includes a 30-second commercial. Social media agency Your Social asked us to help them come up with a concept for it.
We were set the task of arranging professional models, photogenic locations and extras in a short period of time. The decision was to use three athletic male models, who were asked to play the roles of three friends going on a great night out in an urban setting. DTCH vibe’s tagline is 'Own the day, live the night'. This meant we had to film in the morning as well as at night.
The DTCH vibe brand video is a positive, dynamic feel-good video that appeals to the target audience.